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As our logo says: PTS specializes in marketplace feedback via the
Internet.
In 1985, the old horse-and-buggy days by Internet standards, we became
one of the first companies to work with the emerging on-line community,
in the market research sense of surveying people who could send us their
feedback via a modem. It was long before the World Wide Web came along.
Back then, we used a local bulletin board system, or "message board,"
as they were also called.
Our first client was a radio program producer who wanted to know what
the audience thought about his program. We advertised during the program
for listeners with online capability to send email about their reactions
to the show. This evolved to more sophisticated surveys, all sent to
us over a modem. The producers were able to quickly adjust the program
to listener needs and interests. It was greatly helpful in designing
what became a very popular show.
One of the radio show sponsors, a large producer of computer products,
became our next client. We would find members of our bulletin board
system who were interested in testing their products. After using and
evaluating them, they would then come onto our system to answer surveys.
Our computer would then create reports which were passed on to our client.
It all worked very slick and saved a lot of important time for the client's
concept to market process. Plus, the quality of the feedback was exceptional.
When participants enter their opinions themselves via a keyboard, they
tend to say a lot about the product and to be quite candid
which
is a good thing!
Since 1985, that same manufacturer has remained our largest client for
whom we have performed hundreds of similar projects. We are also welcoming
a growing list of new clients as well.
We maintain and ever-growing membership of many thousands of Internet
users who are willing to evaluate products. If you would like to join
our panel, click Join.
PTS is located in Minneapolis, Minnesota, USA.
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