How do people really feel about your product?

That is an old, often asked, and extremely vital question in the concept to market process.

In 1985, Product Testing Services became one of the first companies in the world to utilize the then-emerging online community for market research, when we helped a Fortune 100 company cut several weeks off of a new product introduction by taking advantage of the expediencies of online communications. Back then (ancient times by today's standards), we used a local bulletin board system. Today, of course, we use the awesome Internet.

That same client, a manufacturer of computer supplies among other products, has dominated our project load ever since. Why?

• A completion rate on product evaluations of about 95%.
• A very fast turn-around time thanks, of course, to computer and Internet technology.
• Low rates reflecting all of the labor saved compared to older methodologies, i.e., telephone interviews, mail surveys, mall intercepts, etc.
• And best of all, perhaps… an unprecedented quality of truthful and robust comments on open-ended questions. (You just can't do better than self-entered answers from one's own keyboard.) This is where people let you know what they really think about your product, which, of course, is what it is all about.
  

We can help you find product evaluators who match your demographics from among our large and ever-growing panelist database. We can either host your survey or direct respondents to your site. Perhaps you just want to survey some people about buying habits or attitudes without an actual product placement. No problem, we've done that too, among other types of projects.

May we be of service? Please contact me for further discussion.

Kindest regards,

Douglas R. Mehrkens
President and Founder
Product Testing Services
rdouglas@product-testing.com